2013
Deal completed
2016
Exit
Digital
Sector
01
Business
SaaS platform dedicated to the automated distribution of leisure travel
Travelsoft is the software provider of Orchestra, a SaaS platform specialized in the automated distribution of leisure travel (online booking, automation of trade, personalization and content management, multi-channel distribution) and sold mainly to on- and offline travel agencies.
02
Strategy
Build an undisputed leader
Building an undisputed leader on its niche market in France and lay the groundwork for international expansion.
03
Value Creation Path
Prioritize growth projects
• Priority to commercial prospection, i.e. set up of follow-up tools, to maintain high focus on French growth opportunities and keep building on technological barriers to entry and advantage of leadership
• Go up the value chain with the development of CRM tools in the platform, push further Orchestra’s integration in its customers’ IT systems and keep widening the gap with competitors
• Systematic review of technical roadmap during Supervisory Boards to ensure consistency with strategy
Lay the groundwork for international growth
• Closing of first export sales through new business with subsidiaries of existing clients
• Recruitment of a senior salesperson in the UK to grow further international development
• Build-up opportunities (unrealized) analyses in France, Spain and Germany.
Revenue
