Company

Travelsoft
Deals-complete

2013

Deal completed

revenues

2016

Exit

sector

Digital

Sector

01

Business

SaaS platform dedicated to the automated distribution of leisure travel

Travelsoft is the software provider of Orchestra, a SaaS platform specialized in the automated distribution of leisure travel (online booking, automation of trade, personalization and content management, multi-channel distribution) and sold mainly to on- and offline travel agencies. 

02

Strategy

Build an undisputed leader

Building an undisputed leader on its niche market in France and lay the groundwork for international expansion.

[citation Christian Sabbagh] 

 
Entry
Primary MBO
2013
 
Exit
Secondary MBO, sale to Andera Partners
2016 

03

Value Creation Path

Prioritize growth projects

• Priority to commercial prospection, i.e. set up of follow-up tools, to maintain high focus on French growth opportunities and keep building on technological barriers to entry and advantage of leadership

• Go up the value chain with the development of CRM tools in the platform, push further Orchestra’s integration in its customers’ IT systems and keep widening the gap with competitors

• Systematic review of technical roadmap during Supervisory Boards to ensure consistency with strategy

Lay the groundwork for international growth

• Closing of first export sales through new business with subsidiaries of existing clients

• Recruitment of a senior salesperson in the UK to grow further international development

• Build-up opportunities (unrealized) analyses in France, Spain and Germany.

 

Revenue

04

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