SaaS platform dedicated to the automated distribution of leisure travel
Travelsoft is the software provider of Orchestra, a SaaS platform specialized in the automated distribution of leisure travel (online booking, automation of trade, personalization and content management, multi-channel distribution) and sold mainly to on- and offline travel agencies.
Build an undisputed leader
Building an undisputed leader on its niche market in France and lay the groundwork for international expansion.
[citation Christian Sabbagh]
Value Creation Path
Prioritize growth projects
• Priority to commercial prospection, i.e. set up of follow-up tools, to maintain high focus on French growth opportunities and keep building on technological barriers to entry and advantage of leadership
• Go up the value chain with the development of CRM tools in the platform, push further Orchestra’s integration in its customers’ IT systems and keep widening the gap with competitors
• Systematic review of technical roadmap during Supervisory Boards to ensure consistency with strategy
Lay the groundwork for international growth
• Closing of first export sales through new business with subsidiaries of existing clients
• Recruitment of a senior salesperson in the UK to grow further international development
• Build-up opportunities (unrealized) analyses in France, Spain and Germany.