01 Business

Conception of skin care products

Laboratoires Embryolisse is a French historical skin care brand, founded in 1950 and well-known for the “Lait Crème Concentré”, its iconic product. Alain & Nazoura Cassam-Chenaï bought the company in the 90s and achieved a deep work of brand repositioning. Today, the brand is experiencing an attractive growth performance supported by dermatologists, pharmacists, and make-up artists.

02 Strategy

Accelerate international expansion

The focus for the following years will be to accelerate the international expansion, to pursue the digitalization of the distribution channels, and to develop new lines of products.