On April 22nd, 2021, MBO & Co completed the sale of LLYC (LLORENTE Y CUENCA) to the management team
Since MBO & Co’s investment in 2015, LLYC – leading consultancy in public relations, communications and reputation management in the Spanish- and Portuguese-speaking markets – doubled its size from 20.7 M€ in 2014 to 44.3 M€ in 2020 (CAGR of +18%). LLYC successfully carried out an ambitious organic development plan reinforced by an active external growth strategy, enabling the company to integrate new talents, and add new technological capabilities to its portfolio (Impossible Tellers (Spain, 2015), S/A Comunicaçao (Brazil, 2015), EDF (United States, 2015), Arenalia (Spain, 2018), Diplolicy (Spain, 2018) and Factor C (Chile, 2020)).
Richard Broche, Partner at MBO & Co, stated: “In 5 years, LLYC’s team led an outstanding growth plan rewarded by the integration of the top 50 worldwide rankings (PRWeek and PRovoke). The company is now a leader in the Iberian Peninsula but also in Latin America – the latter representing more than 50% of the activity. We wish LLYC every success in the next stage of its development“.
José Antonio Llorente, Founder and President of LLYC, declared: “We worked hand in hand with MBO & Co who gave us over the years the support needed both in development stages and lately in crisis management. We are starting a new chapter of expansion that will allow us to take advantage of the current opportunities presented by the sector”.